Flo's battery mascot: an unofficial concept film
Flo's new mascot is a small glass battery. Its charge shows how its owner feels. In 17 vertical seconds it introduces itself and hops through the app's daily check-in, card by card.
FoxyLab made it as a concept, in English, from ten screenshots of the app's new look. The battery speaks every line in a speech bubble and in a voice, so the film reads with the sound off as well as on.
Who Flo's battery is talking to
Flo is a mobile app for health and well-being. Every morning its screens ask a person about their sleep, mood, symptoms and energy. Its new branding hands those questions to a character: a battery with big eyes, thin white arms and a liquid charge inside. Yellow means half charge, green means full.
The film is made for someone who uses Flo, or could, and scrolls Reels in the morning, often with the sound off. In the app the battery already talks in speech bubbles: "If you're low on energy, I'll suggest small things that might help, like rest or movement." The film keeps that voice and lets the mascot say hello before it asks anything.
Its goal is narrow on purpose. It shows the new mascot. It makes the daily check-in look like a small, friendly habit rather than a form to fill in.
"Low on energy? I'll suggest rest or movement."
A charge that rises and falls with the day's answers
The idea is the battery itself. Its charge is a picture of a feeling, so the film only has to move the charge to tell the story.
It stays full while the battery sleeps and swings. It sinks to yellow when the answer to "Any sign of fatigue?" is "Low". It fills back to green when the battery gets up and does star jumps on a yoga mat.
Each check-in card is drawn from the app's own screens, in its own colour. Its answers fit its question: a one-to-five scale for sleep, four faces for mood, four battery levels for energy. A hand taps the answer and the card lights up. The battery reacts its own way on every card, so the viewer learns the check-in by watching it once.
Seven shots of the Flo check-in, one card at a time
"Hi! I'm your Flo charge."
Shot 1. Violet space and a lilac moon. The battery springs up out of the ground, waves one arm out to the side and smiles.
"Every morning I ask: how did you sleep?"
Shot 2, the violet Sleep card. The battery dozes in its yellow cat sleep mask while a hand taps 4 on a scale from Poor to Great.
"How's your mood today?"
Shot 3, the orange Mood card. "Up & down" is tapped, and the battery shows it once: tall and bright, then low and flat.
"Any sign of fatigue?"
Shot 4, a magenta room with a desk, a laptop and a clock. "Low" is tapped, and the charge slides down to yellow as the battery slumps and nods off.
"Low on energy? I'll suggest rest or movement."
Shot 5, the blue Well-being card. The battery does star jumps on a green mat, and each landing pushes the charge back up to green.
"With each check-in, you'll understand your body better."
Shot 6, the teal Reflection card. A calendar fills with ticks, hearts, stars and bolts while the battery nods at each new mark.
"Let's start with today!"
Shot 7, back on the moon. The Flo logo grows over the battery's head and the app's own line lands under its feet.
Five check-in colours, one charge, and the app's type
Every colour in the film comes from Flo's screenshots. The sky is the violet of the onboarding screens. Each check-in card has its own colour: violet for sleep, orange for mood, magenta for symptoms, blue for well-being and teal for reflection. The cards keep the app's rounded corners, its white label pill and the next card's colour peeking out underneath, so the film feels like the app rather than an ad about it.
The type is a round, heavy sans in the spirit of the app's labels, set large in white speech bubbles. Every bubble is one sentence, so it reads in a glance on mute (more on that in captions that work on mute). The motion is the battery's: a slow doze, one sway for "up and down", a long slump, then quick star jumps. Only the movement card jumps, so a jump always means sport.
Made in 9:16 for Reels and Stories
- 17.5 s long
- 9:16 vertical
- 7 shots
- 1 voice
The film is vertical, 1080 by 1920. It is made for Instagram Reels and Stories, TikTok and YouTube Shorts. Its words sit in the middle of the frame, clear of the feed's buttons (see where text goes in 9:16).
It was made in FoxyLab's chat from ten screenshots of Flo's new look. It started as a Ukrainian film; this English version stands beside it. Notes in the chat shaped it: the yes and no buttons became answers that fit each question, and the battery got its own action on every card. A phone demo was tried and taken out, and the mascot's hands were redrawn.
This page shows the twentieth version of the English film. The voice is a warm, cheerful read in English. The music bed is "Ruslan Latypov - Corporate Music" by Ruslan Latypov (jamendo.com/track/1693123), licensed under CC BY 3.0.
Questions about the Flo battery film
Did Flo make or order this film?
No. It is FoxyLab's unofficial concept, made to show what the studio would make for the brand's new mascot.
Who is the battery in the film?
It is the mascot of Flo's new branding: a glass battery whose liquid charge shows energy, yellow at half charge and green when full. In the app it talks to the person in speech bubbles.
What does the battery ask about?
The film follows the app's daily check-in: sleep, mood, signs of fatigue and well-being, then a calendar where each answer helps you understand your body better.
Does the film work without sound?
Yes. Every line the battery says is also on screen in a speech bubble, one sentence at a time.
What sizes was it made in?
One size, 9:16 vertical, for Reels, Stories, TikTok and Shorts. For the other feeds, see one video, every feed.
